If everyone automates, who still thinks? AI agents & the future of marketing
This Cambridge Network article examines how AI agents are changing the balance between automation and human thinking, particularly in marketing and creative roles. It highlights why human judgment remains essential as automation expands. Connect with 3rd JC Enterprises, LLC to explore how AI can augment — not replace — meaningful work.
Will AI checkout become mainstream in 2026?
2026 is expected to be a pivotal year for AI checkout, as it will be the first full year that shoppers can complete transactions within AI platforms like ChatGPT and Perplexity. In 2025, surveys indicated that between 33% to 83% of respondents used AI for holiday shopping, suggesting a growing comfort with AI shopping. The success of AI checkout will depend on whether consumers feel secure enough to click 'buy' within these platforms.
What challenges do brands face with AI checkout?
Brands face several challenges with AI checkout, including limited access to customer data and insights. For instance, when customers check out through platforms like Perplexity, the transaction appears as if it came from a Perplexity employee, making it difficult for brands to understand their customer base. Additionally, many brands are concerned about losing control over customer relationships and the data that comes with direct sales.
How are brands preparing for AI checkout?
Brands are actively working to enhance their visibility in AI results through strategies like generative engine optimization (GEO). This includes creating rich content and optimizing their online presence to rank higher in AI search results. Some brands, like Brooklinen, are also looking to integrate loyalty programs with AI platforms to better understand their customers and foster deeper connections.
If everyone automates, who still thinks? AI agents & the future of marketing
published by 3rd JC Enterprises, LLC
3rd JC Enterprises is a Full-Service Minority-Owned Multimedia Design agency headquartered in Jacksonville, Florida.
Our organization produces creative, compelling, and consistent marketing and multimedia Communication Solutions for individuals, businesses, and federal or state government, nationally and internationally.
3rdJC is a Certified Minority Vendor for the State of Florida through the Office of Supplier Diversity, a Registered IBM Partner, a Local Small Business Enterprise (LSBE-/Micro-LSBE); Disadvantaged Business Enterprise (DBE) both Certified locally through the Jacksonville Transportation Authority; as well a Certified Black Owned business through the US Black Chambers Inc.
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